Textile-to-textile recycling innovator Circ is launching
Fiber Club in partnership with Fashion for Good and
Canopy.
The collaborative initiative will enable brands to validate
and adopt recycled materials through a structured process
spanning sampling, pilot collections and crucial long-term
offtake commitments.
The inaugural fibre is Circ’s staple lyocell, with
plans to incorporate more Circ materials in the
future.
Often, piloting a new fibre into existing supply
chains requires certain minimum volumes and
investment and it can be costly and complex.
Fiber Club aims to overcome these challenges by
providing brands with a platform to engage in
testing and adoption simultaneously,
streamlining the suppliers engaged and reducing minimum
order quantities by combining brand volumes – all resulting
in reduced costs.
The initiative aims to advance Next Gen material adoption
by simplifying supply chain integration and establishing
bulk pricing frameworks to make large-scale adoption more
accessible and affordable for the brands.
Initial supply chain partners are Arvind, Birla Cellulose
and Foshan Chicley, and brand partners are Bestseller,
Eileen Fisher, Everlane and Zalando.
Of the three supply chain partners doing pilot
development for these brands, Birla Cellulose
will produce lyocell staple fibre from Circ’s
pulp made from polycotton textile waste and
Arvind and Foshan Chicley will produce
fabrics. The brands will then nominate a
garment manufacturer to take the fabric
through to final products.
“Fiber Club represents the future of textile
recycling and circularity,” says Circ CEO
Peter Majeranowski. “By collaborating with brands and
streamlining supply chain integration, we’re making it
easier than ever to adopt recycled and Next Gen materials
at scale—starting with our Circ Lyocell
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