Circulose has pledged to support Canopy’s mission to
reduce the use of Ancient and Endangered Forests in
their textile supply chains, and joined solutions-driven nonprofit
Canopy’s CanopyStyle and Pack4Good initiatives.
This bold commitment underscores Circulose’s dedication to
protecting climate-critical forests and global biodiversity.
As part of our commitment to CanopyStyle, we enable
brands to replace virgin materials with our Next Gen
alternative, CIRCULOSE®, a material made out of 100%
discarded textiles, helping to reduce the environmental
footprint of fashion.
This announcement comes at a pivotal moment, with
demand for man-made cellulosic fibre (MMCF) textiles and
paper packaging surging. Over 3.4 billion trees are logged
annually for packaging and fabrics. Protecting forests is
one of the fastest, most cost-effective strategies for
combating climate change, preserving biodiversity, and
safeguarding our shared future.
“We’re thrilled to welcome Circulose into the CanopyStyle
and Pack4Good initiatives,” said Nicole Rycroft, Canopy’s
Executive Director. “Their commitment to transforming
supply chains and embracing circular alternatives is a vital
step forward in our collective effort to keep forests
standing, species thriving, and carbon safely stored.”
“Everyone has a role to play, and collaboration is key — but
bold action is essential to protect natural ecosystems. A big
thank you to Canopy for inspiring action and being such a
strong advocate for our planet! Together, we are making a
difference with CIRCULOSE®. A proven product made
entirely from discarded textiles that replaces virgin
materials at scale. Available globally, this validated
material delivers the same look and feel, transforming
yesterday’s textile waste into tomorrow’s fashion.” — Dr.
Anna Sammarco, Senior Director of Circular Business
Development and Strategy, Circulose
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