Renowned designer Aarti Vijay Gupta once again
pushed the boundaries of sustainable fashion at London
Fashion Week, unveiling her latest collection, Kalighat
Stories, for FW25 in collaboration with Liva’s sustainable
fabrics. Rooted in heritage yet executed with a contemporary
touch, the collection honored India’s artistic traditions
through Gupta’s signature modern lens while embracing
innovation in both design and fabric.
Crafted using Liva Reviva Fabrics, made from up to 30%
recycled textile waste blended with FSC-certified wood
pulp, the collection championed eco-conscious luxury
without compromising fluidity or versatility. The
lightweight and breathable nature of the fabric allowed
Gupta to bring intricate artistry to life, inspired by India’s
rich cultural heritage, all while reinforcing the importance
of responsible fashion.
For Kalighat Stories, Gupta worked closely with artisans
from Kolkata’s famed Kalighat and Patua traditions,
transforming age-old storytelling into modern fashion.
Midnapore’s renowned scroll paintings were integrated
alongside “Patua Feet” a vivid artistic depiction of music,
mythology, and daily life. The designs merged tradition
with contemporary aesthetics, showcasing a seamless blend
of history and modernity.
The runway featured 35 distinct looks across menswear
and womenswear, presenting a diverse range of styles.
Flowing drapes and structured layering highlighted the
versatility of Liva’s sustainable fabrics while earthy hues
and muted pastels formed the base for intricate prints with
handcrafted details adding depth to each piece.
Commenting on the collaboration, Mr. Sree Charan, VP
Marketing, Global Head – Brands, Birla Cellulose, Aditya
Birla Group, said, “We are proud to partner with Aarti
Vijay Gupta in this journey towards sustainable fashion.
Her ability to integrate traditional art forms with
contemporary design using Liva’s sustainable fabrics
perfectly embodies our commitment to responsible fashion.
Together, we continue to redefine luxury in a way that is
both innovative and environmentally conscious.”
Designer Aarti Vijay Gupta shared her vision for the
collection, “Traditional artists are often overshadowed in
the global fashion conversation, so
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