Birla Cellulose, has collaborated with Ankur Textile, lifestyle division of Arvind limited to launch a wide range of LIVA Fabrics with 100% modal, 100% viscose & viscose blends as an alternate to traditional fabric for new age Indian women who deserves high position as well as comfort in her apparel needs.
LIVA range of fabrics are introduced under Ankur Textile fabric brands- Zoya, Blossom & Glam & Glory. This range has been carefully crafted to meet the requirement of western & ethnic womenswear.
Speaking at the launch, Mr. Brijesh Bhati, CEO, Ankur Textiles, (A Division of Arvind Limited) said, “The launch of this collection marks our expansion into multi-fibre fabrics as a fashionable alternative to cotton. Our expertise in textile fabrics, combined with the use of technology, has enabled us to develop fabrics that offer both styles with comfort for consumers. Our in-house design team will continue to introduce more such trendy collections in future to delight our customers.”
Speaking on the collaboration, Mr. Manohar Samuel, President – Marketing, Birla Cellulose, expressed, “Collaborating with likeminded brands is part of our business strategy and we are happy to partner with Ankur Textiles. This association allows us to reach millions of women through their wide range of distribution with an assurance of high quality fabrics which are nature based and fluid. This is just the beginning; we are looking forward to a long term collaboration with Ankur Textile.”
These fabrics will be available across retail points throughout the country in a range of colors, textures and prints. This will enable not just the retail consumers but boutique owners, designers, small retailers to access LIVA’s fluid fabric to create their own fluid other nations, it will be a win-win situation for both sides. Though the economic corridor has been mainly mooted to counter China, it will not affect China much, at least not in the apparel market. Since Chinese firms have already made big investments in countries such as Bangladesh, Vietnam and Cambodia, which are top competitors of India in the apparel industry, China may not feel the heat of the corridor.